We think every trend will continue forever, but they overcorrect, and there is a backwash.
A counter-trend.
Just like waves coming in from the ocean.
But we can’t see it from our perspective, because we're inside the wave, not watching it from above.
And because we are not used to see over long time horizons.
For example
People leaving a country going out eventually returns back
Globalisation leads to a Protectionist era
Baby boom leads to fertility decline
Urbanization leads to counter-urbanization
Social media leads to digital detox/attention backlash
European integration and nationalisation
AI use leads to greater in person and human centered growth

