Your content is missing this one small thing

Why your content doesn’t get engagement despite enormous effort

Jun 14, 2026

You are putting a ton of effort into creating content consistently, but it’s just not hitting and not landing.

You’re following what everyone says.

You see all these big creators doing content.

The truth is that when it lands, when you have market fit, it’s effortless and easy.

Otherwise it just feels like you are constantly stabbing in the dark, not quite gaining traction.

But the difference between an extremely viral piece of content and one that just flops is usually this one small thing.

It’s not the thumbnail

It’s not the hook

It’s not even necessarily about the quality of the content itself, though all of these are important.

It’s solving a problem for someone that isn’t solved elsewhere.

And you can do this with structure.

I tried creating all sorts of content. For my business, it was super easy, it grows so easily. But when I’m writing for myself, about things I’ve learnt, it was flat. Until I learnt this.

I got this idea from Dan Koe’s article . I did a deep dive on Dan Koe to understand why he is popular, and I found this formula.

It’s a specific structure that you can use for any piece of content.

Problem - what is the problem people are faced with or that this article is solving?
The central idea -
How you can apply it to solve the problem.

That’s it.

See how I did that with this article.

Thats’ the difference between this

And this

When you focus on the problem, you can start to define the problem, lean into the pain, and let the tension build. Consider the person and how they are. If you’ve had this problem yourself, its even easier.

When you come to the idea you can make it interesting, livid and share examples.

When you come to the steps then you can make it easy, simple to follow.

It’s a super simple idea that you can use to create content, like this, that works.

The reason this works is that

It forces you to think of the problem you’re solving and the way this content helps
It forces you to think of the person you are solving the problem for (Which is what I wrote about here)
It avoids writing for yourself, you have to think about others
It’s so much easier when you have a simple formula to follow. You can just focus on the core idea and the content and quality of delivery.

It effectively converts your idea to something useful and finds the audience for it.

If you look at all the popular content they all follow this pattern.

If you see the news you can see it all works that way - it’s all about problems. Sometimes content doesn’t do it explicitly, but it does it implicitly.

When you’ve already got an audience, it becomes easier, because the problem you’re solving doesn’t need to be shared each time.

And the great thing is that you don’t have to have followers for this work. Social media now surfaces your content to those it thinks will find it interesting and helpful.

So you can try it.

It’s surprisingly easy.

I didn’t use any AI in making this content, and I’m not opposed to incorporating AI in the process.

I just spent a few minutes and wrote this in 10-20 minutes by following the structure. I just woke up, went to the gym, created this content in 10-20 minutes.

You can even go through your previously under performing content and recreate them in this format.

I strongly believe that the difference between enormous success and average or even losing and giving up, is just a slightly different way of thinking.

So keep trying, reiterating.

Try it today, share with me your article in the comments and I’ll engage and leave a comment.

And if you found this helpful subscribe, leave me a comment which can help others.

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